Custom Set Design For Tabya 'Couture '25 مستانی' Campaign

Materials Used: Hand-finished plaster backdrop, natural wood bench, custom-made woven architectural screen, and dried leaves.

Concept Development:

The set was designed to create an atmosphere of regal drama and rustic elegance, inspired by the rich cultural heritage and aesthetic of the 'مستانی' campaign. The concept was to blend a sense of historical grandeur with a raw, earthy sensibility. The goal was to build a powerful and dramatic backdrop using natural textures and rich colors, allowing the intricate couture garments to be showcased as the central focus of the narrative.