Seran 'Lux Pret' Campaign Set Design

Materials Used: Polished wood, plaid linen fabric, handmade ceramic props, faux florals, lemons.

Concept Development:

The design for this set was inspired by a blend of rustic, al fresco charm and refined, seasonal elegance. The core concept, "Lux Pret" was to create a vibrant yet sophisticated atmosphere using a cheerful color palette of pale yellow and baby blue. The goal was to build a warm and inviting scene that felt like a sun-drenched European afternoon, perfectly complementing the brand's elegant, breathable collection.